How EcomExperts Carefully Optimized the Rightbud.com Shopify Site Spee
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How EcomExperts Carefully Optimized the Rightbud.com Shopify Site Speed

Andrew Durot
8 min read

Indoor farming has been proven to be a great form of relaxation, increased productivity, and a source of livelihood. 

Whether you choose to plant your own garden for relaxation, increased productivity, or as a source of income, the quality of plants and tools you use is all that matters. 

This is exactly what Rightbud.com does. Rightbud.com was founded with a goal to provide indoor farmers with the highest quality, state-of-the-art tools and devices for indoor grow on the market. Recognizing that many companies sold specific tools, Rightbud.com has distinguished itself as the one-stop destination for everything indoor growing.  

Their products are highly distinguished as the best quality tools, having passed through extreme vetting processes and sold at very affordable prices straight from the manufacturers. On the Rightbud.com Shopify store, you’ll find the world’s largest selection of indoor grow equipment guaranteed to make your indoor gardening experience more efficient, from cultivation to processing. 

 

We understand the hassles of having to visit store after store to find the right equipment you need for your indoor grow - be it on a hobby or commercial scale. Managing receipts, tracking multiple shipments, and finding out of stock products can be a thing of the past. We've pulled out all of the stops to provide the #1 online destination for indoor grow equipment from cultivation to processing. To further our vision, we've staffed our customer care centers with only the most knowledgeable folk ready and willing to serve you on a moment’s notice, no matter what you need. We believe that a happy customer is one who has a seamless, effortless experience before, during, and years after a purchase.
Jeff

 

Rightbud.com places customer satisfaction as one of its priorities, and they are always on the lookout for better ways to improve their customers' shopping experience.

THE CHALLENGE

A large business like Rightbud.com is always looking out for new ways to improve customer experience. Being a Shopify store, the next course of action was to add more apps to their store to increase their functionality and improve user experience.

Predictably, the more apps and functionality they added to their store, the slower their store started to get. Loading speed went up, and it was closely followed by higher bounce rates, less conversions, and less sales. This meant that every time a customer attempted to purchase from the Rightbud.com Shopify store, they had to deal with a slow loading store and, in some cases, abandon their purchase in total. 

With more bounce rates and lower conversions, it came as no surprise when Rightbud.com started to rank lower compared to its competitors. 

With the store becoming cluttered and their page loading time going up, user experience worsened, which contradicted the whole purpose of including these functionalities. The next focus became fixing this speed problem. 

To do so, they need to find help and find it soon. 

How Rightbud.com Found EcomExperts.io

After running several speed tests on their Shopify store, Rightbud.com soon realized their sales problem was caused by slow site speed. Once they identified the cause, they had taken the first step to fix it by diagnosing the problem. 

Now it was time to find someone who could fix this problem. For a large eCommerce brand like Rightbud.com, their Shopify store doubled as their office, the one place they could meet customers and sell to them. So, they couldn’t give the job of fixing their store’s speed to just anyone. 

It was paramount that they hand over their store to an expert, trustworthy Shopify speed optimization agency. 

While searching for the best of the best, it didn’t take long for the Rightbud.com team to come across the best Shopify speed optimization agency in the world; EcomExperts. After finding EcomExperts, they watched a couple of our Speed YouTube videos and immediately got in contact with us and scheduled a brief consultation with our sales manager Kath. 

Once they identified areas of concern, the problems with the store, and what they wanted done, they were ready to hand over their store to us, and we were ready to fix it. 

Our goal was simple: reduce the page loading time of Rightbud.com under 3 seconds and optimize its speed score over 80. 

How Rightbub.com Mobile Speed Score Went From 12 to 95 In One Day

Following the consultation, Kath immediately sent over a contract with the terms and conditions; once both parties agreed and signed on the contract, EcomExperts could begin working on their store. The job of speeding up the Rightbud.com Shopify store was assigned to Farukh - one of EcomExperts’ senior developers. 

Farukh started by running speed tests on the rightbud.com store to identify what was causing the speed problems. Farukh, after his speed tests, identified scripts used on the store to be responsible for most of its speed problems. Once he identified this, he could now start fixing it. 

To counter the speed killers, Farukh used a sophisticated technique of lazy-loading scripts injected by apps, content_for_header, and other non-critical scripts. 

He found over 66 Shopify apps installed on the Rightbud.com website, and 32 of them were not in use. These were also responsible for the slow loading time, so Farukh identified and removed the apps that were not in use, making sure to clean up the code after. 

He also used internationally vetted speed optimization techniques, including: 

- inlining critical CSS,

- preloading CSS 

- deferring off-screen images

-managing APPS priority and applying lazy loading on other apps. 

Then went on to optimize non-critical scripts, images, and videos, making sure that all critical assets load fast even on poor internet connection. 

In his completed speed maintenance, Faruk noted an intentional delay on non-critical scripts, images, and videos. These assets have been delayed to ensure that critical assets load as fast as possible, improving user experience. 

Also, for some of the top-visited product pages, I had to manually edit the img and iframe snippet where applicable, within the product edit page, to lazy-load image(s) and/or iframe(s)

 

 

Results

Our team at EcomExperts did an excellent job speeding up the Rightbud.com Shopify store, getting its speed score over 90 in under 24 hours.

We got the Rightbud.com mobile speed score up from 12 to 85. 

The Rightbud.com desktop score also went from 49 to 95.

As with our standards, we made sure to only use industry-accepted optimization techniques, codes all in line with Google’s requirements to ensure that the speed of the Rightbud.com Shopify store increases. 

Are you an eCommerce store making over $200,000 and looking to get your store speed over 80? To reach this number, you need an experienced Shopify Speed Optimization agency like EcomExperts. 

At EcomExperts, we're the best Speed Optimisation Agency globally, providing site maintenance services to Shopify and Shopify Plus stores. We do all of our speed optimization using the best techniques and codes to ensure that your store speed goes over 80+. 

We don't just fix your site speed and let you go; we also give you tons of advice on ensuring your store stays fast and identify problems that might slow down your store speed, creating a better user experience for your site users and leaving happier than you came. 

We'll offer you a free consultation; visit our website today to find out how to help you make your store one of the fastest Shopify stores.

About Andrew Durot

He is the co-founder of Ecom Experts, a Shopify focused development agency. 

Ecom Experts and Andrew's team have been focused on speed optimization - increasing the speed of over 300 stores in last year alone.

Speed Optimization is a repetitive & time-consuming task that most veteran Shopify experts try to avoid.

Andrew and his team has taken it upon themselves to maser the subject and become the largest speed optimization team on he Shopify platform even building out the only Shopify specific speedchecker tool!

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