Slow loading speed affects a lot of things. From your site’s loading speed depends your whole business! It may seem not so important to you because you get used to your site’s speed and don’t notice it, but your clients will easily compare it to the others (your competitors), and if they see that exists a faster way for making purchases, they will go there without much dilemma!
Optimizing your site’s speed helps improve metrics like:
- User experience and engagement
- SEO rankings
- Conversion rate
- Organic traffic
- Page views
No matter where you stand, improvement can never be unnecessary. Site’s speed is crucial for your success.
Let’s now focus on the reasons why small business should concentrate to speed:
- A faster site gets more engagement and customer satisfaction
- Google has indicated that site speed is one of the signals used by its algorithm to rank pages
- Fast loading speed leads to lower bounce rate
- Fast site attracts more page views and increases organic traffic
- Fast loading sites have higher conversion rates
- For every second your site takes longer to load, you are going to lose more revenue
- Loading speed can have a big impact on bottom line
If you are still insecure about the fact that loading speed must be your priority if you are running a small business, take a look at some case studies and see what improving your site’s speed can do to your business, and also what can do if you leave your site slow:
- Trough A/B testing, Zalando found that a 100ms improvement in load time led to a 0.7% increase in revenue per session.
- Walmart saw up to a 2% increase in conversions for every 1 second of page speed decreased.
- A 1 second delay in page response can result in a 7% decrease in conversions.
- Intuit saw a 1% - 3% improvement in conversions for every 1 second of performance gain.
- In an analysis of 10 billion user visits, Akamai found that a 2 second delay on mobile decreased conversions by 26% and negatively affected session length and bounce rate.
- Shopzilla increased page views by 25% and conversions by 7% - 12% after decreasing page load by about 6 seconds.
How can you test loading speed before optimizing?
We recommend our FREE tool testmystorespeed.com which can help you to find out what is slowing down your site, and give you recommendations on how to fix issues. It is completely free and easy to use. It is designed to give insight into all possible causes of slow site, but if you are not comfortable with dealing with it by yourself, you can contact our team and we will be happy to help.
Improving your site’s speed could have a huge payoff because it increases the value of all traffic to your site. Fast sites make more money. If you're running a small business, the main reason why you should primarily concentrate on speed is that it is the thing that pushes all goals that you need to achieve forward. Conversion rate, user experience, and the bottom line will be always positive if you take care of your site's speed. One second may seem small, but in a business with the countless competition, it's a huge thing. So hurry up to test your speed, and start chasing that success!