Shopify Blog

CartHook Post Purchase Offers App Review and Tutorial

3.4(14) - Marketing App

Nothing is more frustrating to a business owner than seeing customers fill in their carts and then abandon them. Research has placed the average cart abandonment rates for online stores at 68%, which is very high.

Hence, it is vital that business owners optimize their customers' checkout experience, in turn decreasing the overall cart abandonment and upselling products. The only way to do this is to recapture your customers using an effective marketing strategy that would increase your business' bottom line significantly.

While creating your marketing strategy, you also have to be careful to make sure that you properly upsell new products to customers when they are ready to checkout as one wrong move, and they may completely abandon their carts.

CartHook Post Purchase Offers by CartHook is a Shopify app designed to handle cart abandonment issues and upsell products to customers effectively. We have tried out CartHook Post Purchase Offers, and this is our review of the app, considering its best features, pricing, rating, and overall impact on your Shopify store.

Features & Quirks

Build Unlimited Number of Post-Purchase Funnels
Tracking & Measuring Post-Purchase Funnel Reports To Note AOV & revenue
Seamless Extension of Native Shopify Checkout Flow
Customers Accept Offers with Just One Click
Mobile Optimized
Trigger Offers
Set Priority for Funnels with Overlapping Criteria
Modify Layout & Look of Each Offer

Cart Abandonment
Post-Purchase Upsells

Pricing

Growth

$50/month

Fee is 1% of NEW REVENUE from post purchase offers
Unlimited Post-Purchase Funnels
Analytics & Insights

Enterprise

$500/month

Post-Purchase Revenue Assessment
Dedicated Customer Success Manager
Additional Flat Rate Plans Available

Full Tutorial & Review

To start using the CartHook app, search for it on your Shopify store. Next, click on installations, and you can start using the CartHook app.
The CartHook app features a simple drag and drop visual editor that allows users to create unlimited custom funnels to upsell products to their customers. As such, you can easily create custom funnels for every product you offer.
With CartHook, you not only get to create upsell funnels but also downsell funnels. It allows a maximum of 3 upsell funnels and 2 downsell funnels after the checkout page.
If one funnel outperforms another funnel, CartHook also offers you the option to prioritize one funnel over the other by setting it as a top funnel that customers see more often, bringing higher conversions.
Once an email address is entered into the checkout screen, it is immediately captured by CartHook and forwarded into an email campaign triggered if the customer abandons their cart. Customers receive three emails by default- 5 hours, 24 hours, and 5 days after cart abandonment.
CartHook gives the best results using Clickfunnels to create compelling landing pages targeted at attracting your specific audience. Customers are then redirected from the landing page to checkout pages you have created through CartHook.
You can also view the reporting pages to track conversions and ROI reports as purchase information is directly integrated with the Shopify dashboard.

WHAT IS CARTHOOK POST PURCHASE OFFERS APP?

CartHook Post Purchase Offers App was developed in 2015 by CartHook as a cart abandonment product for Shopify stores, and in 2017, it launched Carthook checkout.

The company claims that CartHook helps boost business revenue and Average Value Order (AOV) by offering real post-purchase offers to your customers. It does this by adding one-click post-purchase offers between your checkout and thank you page triggered by your customer's purchases. This makes it a lot easier for them to accept these offers adding to their purchase without re-entering their payment and shipping info.

You can also use the CartHook Post Purchase Offers app to build high-converting funnels, set trigger criteria, and customize your offers to boost your AOV to match your brand.

When clients make purchases, fill in their payment and checkout information, the CartHook Post Purchase Offers app kicks in by redirecting them to an upsell product page to add to their order. This new order is then added to their former bill, and finally, they are directed to the order confirmation page.

Competitors

Recommendation

Other applications offer similar features as CartHook Post Purchase Offers; however, CartHook offers a simple, intuitive interface that doesn't require any technical experience. New and existing Shopify stores can use CartHook. However, for one product eCommerce stores, it may be unnecessary as it requires multiple products for efficiency.

Once you pass the learning curve with CartHook to figure out your best upsell and downsell pages, there is no doubt that you would begin to notice a steady increase in your business' Average Value Order and revenue.

Integrates With