Create Customer Surveys for Your Shopify Store Using Enquire Labs: Honest App Review and Tutorial

Customer surveys are an exciting way to gather customer feedback, and this feedback can now be used to improve the customer experience, increasing brand loyalty and conversions. 

Enquire Labs is an attribution survey platform that seeks input from the most powerful source - your clients - in order to boost attribution. By asking one question after a sale, "What did you know about us?" Enquire Labs sheds light on sales channels that aren't necessarily trackable through pixels. To better understand the return on your ad investment, compare the survey results to your order and click info.

All you have to do is fill in possible answers to the question "how did you know about us?" while making your survey for the clients to choose from. You may also use the word "other" to allow them to type in other choices. The answer options are randomized to eliminate bias, and then your survey is launched.

Say you aren't really tracking or rewarding customer referrals, yet when surveying customers, they say they heard about you from a friend? Or if you think that a lot of traffic is coming from your radio advertisements, yet the survey data suggests that it is coming from a podcast. This information may lead you to make different decisions about where you allocate your time and money. 

What makes a platform like this so appealing is how easy it is to use. Today's marketing tracking is so complicated and involving that businesses often overlook the simple act of asking customers how they learned about them. While survey attribution has drawbacks, the data it generates is still extremely useful.

Let's presume you're not always monitoring or awarding client recommendations, but when consumers are surveyed, they say they learned about you from a buddy. Or if you believe your radio ads are driving a lot of traffic, but the poll evidence indicates that it's coming from a podcast. This knowledge can cause you to make different choices about how you spend your time and money as a result of it.