Shopify Blog

Create Customer Surveys for Your Shopify Store Using Enquire Labs: Honest App Review and Tutorial

5.0(101) - Marketing

Customer surveys are an exciting way to gather customer feedback, and this feedback can now be used to improve the customer experience, increasing brand loyalty and conversions.

Enquire Labs is an attribution survey platform that seeks input from the most powerful source - your clients - in order to boost attribution. By asking one question after a sale, "What did you know about us?" Enquire Labs sheds light on sales channels that aren't necessarily trackable through pixels. To better understand the return on your ad investment, compare the survey results to your order and click info.

All you have to do is fill in possible answers to the question "how did you know about us?" while making your survey for the clients to choose from. You may also use the word "other" to allow them to type in other choices. The answer options are randomized to eliminate bias, and then your survey is launched.

Say you aren't really tracking or rewarding customer referrals, yet when surveying customers, they say they heard about you from a friend? Or if you think that a lot of traffic is coming from your radio advertisements, yet the survey data suggests that it is coming from a podcast. This information may lead you to make different decisions about where you allocate your time and money.

What makes a platform like this so appealing is how easy it is to use. Today's marketing tracking is so complicated and involving that businesses often overlook the simple act of asking customers how they learned about them. While survey attribution has drawbacks, the data it generates is still extremely useful.

Let's presume you're not always monitoring or awarding client recommendations, but when consumers are surveyed, they say they learned about you from a buddy. Or if you believe your radio ads are driving a lot of traffic, but the poll evidence indicates that it's coming from a podcast. This knowledge can cause you to make different choices about how you spend your time and money as a result of it.

Features & Quirks

Add Open-Ended Or Multiple Choice Follow-Up Questions
Customizable Survey Questions

Pricing

Starter

$10/month

Unlimited Responses
Google Analytics Integration

Enhanced

$30/month

Unlimited Responses
Export Responses
Integrations:
Alloy
Klaviyo
Recharge
Shopify Flow
Rockerbox

Pro

$60/month

Question Stream (Beta)
Unlimited Responses
All Integrations In Enhanced
Export Responses
Remove Enquire Branding
2-step Questions

Pro Enhanced

$100/month

Question Stream (Beta)
Unlimited Responses
All Integrations (Including Carthook)
Export Responses
Remove Enquire Branding
2-step Questions

Full Tutorial & Review

Setup Time and Resources

You can set up the Enquire Labs app for Shopify in minutes. All you have to do now is add the app and build your post-purchase survey, and the tool will automatically style itself to fit into your current theme template. You can use survey data from your dashboard at any time without having to run a special report. The content is immediately available when you open the program, so you don't need to set aside any time or money to access it.

Metric Impact

When you embed a post-purchase survey on your order confirmation tab, you should expect completion rates of up to 60%. The details will significantly affect the advertisement choices, resulting in higher ad investment returns and total sales increases.

Competitors

Recommendation

Survey attribution is important for all businesses, especially to track their growth. Even if your store is small, it is important that you keep track of your survey data in marketing. However, pixel tracking can only so much and combining this with statistics provides insights to what's working and what's not. Again, everyone should be using survey attribution in their marketing. Even if you only sell one way, you will generate revenue from sources you are unaware of, and survey data can help keep you apprised of that.

Integrates With