Optimize Your Feed for Google: Google Shopping Feed Shopify App Review and Tutorial

To start using Google Shopping, retailers need to use two platforms: Google AdWords and Google Merchant Center, and Google Shopping feed helps you with that. All you have to do is link your Shopify Store with the Merchant Center, and the app does its job on its own. There's no need to submit Feed URL and set fetching frequency and other settings.

Another benefit is that product updates don't have to wait for Google to fetch the feed. The app pushes updates to Google Merchant Center within a few mins of the update.

To start using the Google Shopping Feed Shopify app, first install and integrate the app with your Shopify store. Next, you should connect the Google shopping feed app with the Merchant Center account. Just click on a blue button that says log in with google, and a new window should appear. Choose the account which is linked to your merchant center, give the necessary permissions, and you'll be redirected back to the app.

You should choose the google merchant center account; simply click on choose your merchant center ID, and from the drop-down menu, select the account you want to link with your shop and confirm your account.

Once this is done, the app verifies the domain in the Google merchant center. Remember to set shipping rates in the merchant center as the app doesn't set this automatically, so we need to go to the merchant center and do that manually.

In the merchant center and in the top navigation menu, click on settings and then shipping and returns. On the shipping services tab, from there, click on the + blue button. Give your service a name; your customer won't see this, so you can just go with something you can easily remember. Also, you need to fill out transit details and then scroll down and pick + at the bottom of the page, in the shipping rates section.

You can choose between two filtering options on this new window, you can go with all products, or you can filter products by shipping label. Next, choose your products and rate, then save. Returning to the app, click on test shipping rates, after which you would move to the quick sync settings page.

On this page, you can filter the products you want to sync with google merchant settings. You can choose to import all products or choose the exact collection, then click on sync.

You should note that if you're submitting products for the first time, it will take up to 10 hours until products are shown as submitted on the app. 

What is Google Shopping Feed?

Formerly known as Product Listing Ads, Google Shopping Feed allows customers to search for, view and compare products. These product results are displayed when a customer uses Google to search for a product; the results are displayed on the main search engine results page or under the shopping tab.

With Google Shopping feed for Shopify, you can create an optimized shopping feed that categorizes items allowing customers to find shopping ads based on what they search for. Using Google Shopping Feed, Shopify store merchants can now maximize their Shopify store's sales using its variant selection option to improve CTR and orders. 

For example, when a customer types' beautiful black dress' into Google, they may see sponsored ads appearing at the top of the page. And if the customer selects the shopping tab, they will see a page that shows a list of products with price, rating, and so much more.

This app also lets you create product-specific promotions that lets searchers view the promotions running on your store. With Google Shopping feed, you also enjoy better Return on Investment (ROI), and you save time updating product details even faster.