Shopify Blog

Build A Customer Loyalty Program: LoyaltyLion App Review and Tutorial

4.6(784) - Marketing

There's no better way to improve customer loyalty than creating a rewards system that gives them something to look forward to each time they shop with you. Loyalty programs allow your customers to feel recognized and wanted, in turn leading to their retention, more referrals and profits for your business. 

The Loyalty, Rewards and Referrals Shopify App allows you to build your points and referrals program in minutes, letting you award your customers. With this app, you can now award customers points for purchases, sign-ups, subscriptions, birthdays, reviews, referrals, social media likes, follows and tags.

EcomExperts has compiled a detailed app review of the Loyalty, Rewards and Referrals Shopify App by LoyaltyLion, including its best features, integrations and a tutorial on using this app.

Features & Quirks
  • Increase Repeat Purchase With Points For On-site Activities
  • Acquire New Customers
  • Grow Social Audiences
  • Use Points To Incentivize Reviews From Happy Customers
  • Access Your Loyalty Program's Customer Insights & Data
  • Loyalty Tiers For Your Most Loyal Customers
  • Customize To Match Your Brand
  • Encourage Customers To Return
  • Reward Subscriptions
  • Fully Integrate Your Loyalty Program & POS
Free Plan
  • 800 Monthly Orders Included
  • Unlimited Members
  • Access To The Basic Loyalty Features
  • Add Advanced Features From $5/month
Small Business
  • 800 Monthly Orders Included
  • Unlimited Members
  • Kickstart Your Loyalty Program With Our Core Features

  • 2,000 Monthly Orders Included
  • Unlimited Members
  • Take Your Loyalty Program To The Next Level

  • 4,000 Monthly Orders Included
  • Unlimited Members
  • Access Additional Rewards And Support
  • Multichannel Loyalty

Full Tutorial & Review
  • Once the Loyalty, Rewards and Referrals Shopify App by LoyaltyLion is installed, you'll be greeted with a popup where you'll be offered a step-by-step guide. Before you are ready to launch your loyalty program, you will need to finish these 6 steps. The first one is the design of your program. In this step, you should give your program a name, choose your theme colors, customize the widget, and choose a position of the widget button. 

  • In the next step, you should decide when your customers will earn points and how many points each action is worth.

  • And on the 3rd step, these points start to make sense since here you will create discount vouchers - basically how customers can redeem their points. 

  • One last step before our big launch - loyalty program preview! Loyaltylion allows you to preview your program before going live, so you can tweak it until it is perfect. 

Once it looks good, you can publish it. LoyaltyLion uses the existing customer account information from your Shopify store - no separate account is created. However, if you currently have accounts disabled in your store, you will need to enable it. 


  • Now, you have to accept the terms and conditions, after which check the dashboard. The dashboard looks good, something you would expect to see from the app of this rank. 

Something we didn't see in the start guide is referrals. By Incentivising referrals, you can acquire more customers and increase sales. 

  • The process is straightforward; click on the button and choose which action do you want to reward. This is a really big list of actions, and if you choose this option, you can create a custom rule. 

  • It's time for emails; LoyaltyLion provides you with emails that are sent out to your customers automatically to make sure they know how many points and rewards are available specifically to them. Each email is personalized to an individual customer.

Types of Loyaltylion emails:

  1. Welcome to the Loyalty program 
  2. Reward available
  3. Monthly reward reminder
  4. Points expiring soon
  5. Referral email

Email design is simple, nothing fancy, but you can customize it easily. If you have coding knowledge, it is possible to create your own template. Send a test email to see how it looks, and you'll be done setting up the app. 


Uninstalling The Loyalty, Rewards and Referrals Shopify App

Most apps make changes to your liquid code, and when you uninstall them, that code won't go away; Loyaltylion is one of them. So in case, you installed Loyaltylion, and it didn't work out for you, make sure that you remove the code residual from your theme code. 


  • To do this, first, uninstall the app from the Shopify admin as you would normally do, and now we need to jump to theme code.


Click on the online store and choose themes. We would recommend you duplicate your live theme so in case something goes wrong, you will still have your shop. 

  • In this window, click on actions, and from the drop-down menu, choose Duplicate. Once the Duplicate is made, click on actions again, but this time choose edit code. 

In the theme editor, search for theme.liquid. 

Find this line:

{% include "loyaltylion" %} 


Highlight and remove it. Click on save, and Loyaltylion is removed from your store.

Show More...

As usual, we ran a speed test on our demo store to see if the Loyalty, Rewards and Referrals Shopify App using our free speed test tool,, to see if the app reduced our store speed. 

We analyzed our store before and after the app was loaded, and you can compare the results in the history section. Our test showed that this app affects your store speed; page size went up for around 0.3MB on both mobile and desktop, page load time went up, and we have 19 new requests on desktop and 9 additional requests on mobile. 


Mobile is really important, and we needed to make sure that this app performs well on mobile devices. Our demo store worked really good and fast on mobile. You can get help as customer support is available via live chat, and they typically replay in a few hours. LoyaltyLion is well documented, and if you decide that this app will be your loyalty provider, you should really check it out. In the help center, you can find around 200 articles, everything from setting up the app to the best practices and tips. 

Words From The App Creator
App Developers have not yet provided us with any. If you are on the App Team - reach out!
Ann Appdeve
Community Discussion