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The Best Email Marketing App On Shopify? Privy ‑ Pop-Ups, Email, & SMS App Review

4.6(24548) - Marketing

Encourage customers to purchase products off your Shopify store by encouraging them to complete their orders and sending them new updates on your store using email marketing. 

Privy has grown to become the most popular popup app on Shopify for many reasons. This is not only because its free version is fairly generous but also because your popup campaign possibilities are near-endless. 

The Privy ‑ Pop-Ups, Email, & SMS Shopify app by Privy offers Shopify store owners popup and display email templates that enable them to convert visitors into buyers. Using Privy Privy ‑ Pop-Ups, Email, & SMS Shopify app, you can build your store's email list, offer customers discounts to boost your email marketing strategy. 

With Privy, you can automate your email campaign process, send newsletters and automatic emails for abandoned cart and post-purchase follow-up. Privy also lets you upsell products to your customers through popups and manages SMS campaigns. 

There's so much more the Privy ‑ Pop-Ups, Email, & SMS Shopify app offers users, and you can find all the details in this app review.

Features & Quirks
  • Customizable, Mobile-Friendly Displays
  • Automated A/B Tests
  • Single-Use & Bulk Coupon Code Integration
  • Automate Your Email Marketing
  • Free Shipping Bar
  • Robust Targeting Capabilities
  • Real-Time Results Measurements
  • Text (SMS) Marketing
Free to install

    Free For Up To 100 Mailable Contacts

  • Unlimited Pop Ups, Flyouts, Etc.
  • Dozens Of Targeting Rules
  • Sync W/ ESPs & Shopify Discounts
  • A/B Testing
  • Privy Branding

Convert + Email

    For Up To 250 Contacts. Cost Scales At $15/month Per Additional 1,000 Contacts.

  • Send Email Newsletters
  • Automated Cart Abandonment & Customer Winback Emails
  • Popups & Flyouts To Grow Your Email List
  • Unlimited Email Sends

Privy Text

    For Up To 100 Contacts. Price Scales At $10/month Per Additional 100 Text Contacts.

  • Automated Cart Abandonment Texts
  • Automated After Sign-Up Texts
  • Shopify Cart And Coupon Integrations

Full Tutorial & Review
  • Once you add the app from the Shopify store and connect your store account, you'll see your main dashboard with the campaign overview on your screen. From here, you can browse through your campaigns, be it active, archived, drafts, or scheduled.


The user interface is simple, and Privy made sure the layout is easy to navigate for both advanced users and beginners. This is what's so great about this app. You don't have to be a well-versed marketer - you don't have to be a professional designer either. Everything has been simplified so that you can launch tailored campaigns with only a few clicks. 

  • To create a newsletter sign up campaign for your homepage. All you need to do is click on the blue button that says New Campaign and select from a range of pre-set formats. 

Next, go on to can choose specifics such as triggers and targeting before hitting that design button. The design engine is the same for each type of campaign you choose and is just a joy to use. There are no limits to personalizing the design of your popups to match your existing store. That's why Privy is number one. Their design engine is so easy to use it's almost hard to explain. Best of all, it's free. 

You can save your designs to pick up on them later or hit the launch button to see them in action right away. 

There are plenty of customizable options at hand to tailor the popup to your specific site. By clicking on any campaign on your dashboard, Privy will automatically take you to a 5-step customization process. Going through the steps is super simple and comes with multiple variations. 

Select the forms fields your pop up will include, be sure to play with a ton of elements to create the final design for both mobile and desktop or choose from a library of templates to get inspired and save time. Privy also lets you save all your changes so that you can come back to your editing another day. 

You can even fiddle with some minor details such as tab design, popup triggers and if you're a paid member, audience targeting, which lets you activate the popup on specific ages and stages of your sales funnel.

Finally, you can create an after signup banner thanking your prospects for opting in. This can be a great way of increasing your brand loyalty and making sure the action of your prospect is recognized.

There are ways of combining your active coupons with the popup to attract more actions. It's as easy as selecting your coupon from the drop-down menu and clicking on save changes. Also, here you'll be able to set up notifications as well as a preferred start and end date of your campaign. This way, you can now offer time-restricted deals and schedule campaigns for future launches. 

There is an automation option that comes in handy when you're trying to sync email lists with your campaigns. Privy integrates with 39 services, including Intercom, HubSpot, Klaviyo, Mailrelay and of course, Zapier, which allows you to connect with hundreds of apps through zaps.

Let's not forget the A/B testing feature that lets you experiment with different versions of your campaign to find out what works for you. And to that end, Privy also includes a reporting feature, which though pretty basic, does the job just fine in figuring out which campaigns are driving engagement and which are speaking to the wrong crowd.

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Privy remains a popular email marketing app for Shopify store users due to its simple and versatile design engine, which lets you create professional-looking newsletters, reminders, and other popups by dragging and dropping different elements, such as columns, CTA buttons, text, images, social, and video. 

Privy is an all-around marketing tool to boost conversion through email and SMS. It's super easy to install and use, the customer support takes seconds to reach back through the webchat, and all of your designs work for both mobile and desktop, making Privy the ultimate time-saver when it comes to creating personalized campaigns.

Words From The App Creator
App Developers have not yet provided us with any. If you are on the App Team - reach out!
Ann Appdeve
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