The Best Email Marketing App On Shopify? Privy ‑ Pop-Ups, Email, & SMS App Review

The Best Email Marketing App On Shopify? Privy ‑ Pop-Ups, Email, & SMS App Review

  • Once you add the app from the Shopify store and connect your store account, you'll see your main dashboard with the campaign overview on your screen. From here, you can browse through your campaigns, be it active, archived, drafts, or scheduled.


The user interface is simple, and Privy made sure the layout is easy to navigate for both advanced users and beginners. This is what's so great about this app. You don't have to be a well-versed marketer - you don't have to be a professional designer either. Everything has been simplified so that you can launch tailored campaigns with only a few clicks. 

  • To create a newsletter sign up campaign for your homepage. All you need to do is click on the blue button that says New Campaign and select from a range of pre-set formats. 

Next, go on to can choose specifics such as triggers and targeting before hitting that design button. The design engine is the same for each type of campaign you choose and is just a joy to use. There are no limits to personalizing the design of your popups to match your existing store. That's why Privy is number one. Their design engine is so easy to use it's almost hard to explain. Best of all, it's free. 

You can save your designs to pick up on them later or hit the launch button to see them in action right away. 

There are plenty of customizable options at hand to tailor the popup to your specific site. By clicking on any campaign on your dashboard, Privy will automatically take you to a 5-step customization process. Going through the steps is super simple and comes with multiple variations. 

Select the forms fields your pop up will include, be sure to play with a ton of elements to create the final design for both mobile and desktop or choose from a library of templates to get inspired and save time. Privy also lets you save all your changes so that you can come back to your editing another day. 

You can even fiddle with some minor details such as tab design, popup triggers and if you're a paid member, audience targeting, which lets you activate the popup on specific ages and stages of your sales funnel.

Finally, you can create an after signup banner thanking your prospects for opting in. This can be a great way of increasing your brand loyalty and making sure the action of your prospect is recognized.

There are ways of combining your active coupons with the popup to attract more actions. It's as easy as selecting your coupon from the drop-down menu and clicking on save changes. Also, here you'll be able to set up notifications as well as a preferred start and end date of your campaign. This way, you can now offer time-restricted deals and schedule campaigns for future launches. 

There is an automation option that comes in handy when you're trying to sync email lists with your campaigns. Privy integrates with 39 services, including Intercom, HubSpot, Klaviyo, Mailrelay and of course, Zapier, which allows you to connect with hundreds of apps through zaps.

Let's not forget the A/B testing feature that lets you experiment with different versions of your campaign to find out what works for you. And to that end, Privy also includes a reporting feature, which though pretty basic, does the job just fine in figuring out which campaigns are driving engagement and which are speaking to the wrong crowd.

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