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Start by installing the app from the Shopify app store. Then you can move on to the start guide. On the start guide, the first step is Meet push notifications, and here you should get the push notification definition "Push notifications are concise, compelling and clickable messages that are shown directly on the screens of your customers."
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Click on "continue", and you should find more info about notifications; on desktop, notifications are shown even if the browser is closed, and on mobile, you can see push notifications on the lock screen. Also, there is no need for your customers to provide their email addresses or phone numbers; all they have to do is just click on an 'Allow' button.
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To test how this push notification looks, first add your brand logo. In the next step, you can change the notification text in this step, then click on continue.
The next page should give you more information about the app; Pushowl will automatically send cart abandonment, back in stock and notification for discounted prices. That is it, so click on finish.
On the dashboard's sidebar, you would find a list of items:
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Campaign creation
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Home
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Automation
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Reports for Campaigns and subscribers
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Widgets and
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App settings
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There are some basic campaign analytics on the home page, and from here, you can play with the time frame for more precise insight.
Next, click on Automation in the sidebar, and it should expand with the list of automated campaigns. Abandoned Cart reminders and Shipping notifications are pro features, so you have to upgrade your plan to use them.
To set up the Back in Stock Alert, a notification sent to subscribers whenever an out-of-stock product is available; again, click on the icon. In case you want to turn this auto campaign off, you can do that by toggling the button from on to off. In the following section, you have a preview of our notification, and in case you want to customize it, just click on the green button that says edit this notification. Here you can change the title, message, and a primary link. Product images are dynamically generated, which is a nice feature. Once you are satisfied with the design of the app, just click on done, and you will be back to the previous window.
PushOwl lets you add Flyout Widget Content - a widget which content is used on out-of-stock product pages. You can change the Message text, yes button and success message. Under it, you can see how the notification will look like.
For price drop notifications, a notification sent to subscribers whenever the price of a product is dropped. If you want to add it too, click on the Price drop in the sidebar and the same template appears. After filling this in, you can jump to welcome notifications.
Click on Welcome Notification from the sidebar, and a new tab should open. As the name says, a welcome notification is a notification sent to the subscriber as soon as they subscribe to your store notifications.
To create a campaign, click on create a campaign from the sidebar, and it should take you to a new window. This feature is used if you want to send announcements or do a flash sale for only subscribed users. You can also schedule it, which can be frankly very useful on a busy sales day.
Finally, the widgets tab. First, you have a Browser Prompt notification, which may not be changed due to the browser's security restrictions. But you can play with a prompt timer for both desktop and mobile. Pushowl allows you to show an attractive message to your visitors and urge them to subscribe via an overlay. You can turn it on here. Also, one more interesting feature, you choose to turn on a flyout widget which is basically the widget for a fake approval that takes place before showing the browser prompt for actual permission. Finally, reload your store to see the changes.