Shopify Blog

Create A Loyalty Program on Shopify Using Yotpo: App Review and Quick Tutorial

4.7(2000) - Marketing

Keep your Shopify store customers coming back for more by creating the best loyalty program and points rewards system for them. To do this, you need a great app and Yotpo Loyalty & Rewards Shopify App by Swell Rewards might just be what you need. 

The Yotpo Loyalty & Rewards Shopify App allows Shopify merchants to boost their brand loyalty and referrals through loyalty programs and rewards. Formerly Swell Rewards, the Yotpo Loyalty & Rewards Shopify App provides Shopify business owners with all they need to customize their own brand loyalty programs by offering incentives on referrals, social engagements, and so much more.

Using the Yotpo Loyalty & Rewards Shopify App, you can increase your customer engagement retention and their overall lifetime value by customizing your own VIP Tiers loyalty program.

There's so much more to learn about the Yotpo Loyalty & Rewards Shopify App, and this app review by EcomExperts is here to help you every step of the way.

Features & Quirks
  • Customized Referral Program
  • Increase Engagement With VIP Tiers
  • Integrate Your Email Service Provider
  • Campaign Scheduling
  • Customize A Points System
  • Launch A Customized & On-brand Loyalty Program In Just Minutes
  • Create A Paid Membership To Increase Upfront Cash Flow & Maximize Lifetime Value
Free To Install

    Plan Available To Stores With Fewer Than 100 Monthly Orders

  • Upgrade To Silver Required With More Than 100 Orders
  • 10+ Rewards Campaigns
  • Powerful Referral Program
  • Customizable Email Capture Tool

    $0.35 Per Order After 200 Total Orders Per Month

  • Best For Stores With 0 - 400 Monthly Orders
  • Run An Omnichannel Program
  • More Customization Options
  • Automatically Sync Email Subscribers

    $0.20 Per Order After 800 Total Orders Per Month

  • Best For Stores With 400 - 1000 Monthly Orders
  • Easy-to-use Rewards Page Templates
  • Integrate With ReCharge
  • Deep Email Marketing Integrations
Full Tutorial & Review
Part one: 
  • Installing the Yotpo Loyalty & Rewards Shopify App is simple as with almost every other app. And as soon as you integrate it with your Shopify or Shopify plus account, you would be taken to the start guide. 
  • The first step is to choose the actions you want to reward our customers for from the options available and click on next. 
  • Now you need to set the rules for your rewards program. First, you have a referral program; you can reward our customers with either points or a coupon, choose as many as you want and click on next. You can also go on to include Points for purchase, a happy birthday gift, and many more. 
  • After all, this is done, it is time to set your email preferences. You can change all of it later if you are not satisfied. Enable and disable the options you want and don't want.
  • On the next page, if you are paid member Yotpo offers to send email notifications through your email marketing provider. You can choose between Klavyo, Hubspot, Bronto and Mailchimp. Then click next.  
  • If you are a paid member, you can choose from 3 beautiful popup templates with plenty of customizations available, and if you are not, your only option is a standard design, which is not bad at all. You can also see how it looks on mobile, so you don't have to design it separately and move to the next page. 
  • The last page of this start guide is to pick a plan; depending on your needs, you can choose from bronze -free plan, silver $29 a month, or go straight to the gold plan, which costs $249 a month. 
Once this is done, you have completed the Start guide; now, it's time to see what you can do from the main dashboard.
Part Two
  • In the left navigation menu, start with Earning points; you can choose to leave it like this since you did this step in the start guide. For spending points, you can choose from giving coupons in exchange for points or coupons as a reward without needing to redeem points. You can set rules for each coupon by clicking on the button. 
  • With rewards popup, first thing, create the popup, name it and even customize if you want. You should see plenty of options available, and you can make it fit your overall website, and it is free. Save changes and close the editor.
  •  The rewards Page is reserved for paid users, and in the Referral Program tab, you can customize popup or customize referral program for each of your campaigns. 
  • On the newsletter signup tab, you can customize popup to capture email addresses. VIP tiers are for paid users. 
  • Finally, email notifications from here; you can customize the email template and manage notification preferences. Also clicking on customize email, you can see and change the text of the email you are sending to your customers. 
Now it's time to activate Yotpo and reload the website to see how it all looks.
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What we loved most about the Yotpo Loyalty & Rewards Shopify app is the fact that you can easily create stunning and functional campaigns. What's even better, the performance tab gives you all the analytics you need. 


On a free plan, you can do so many things, and if you want to take your campaigns to the next level, we highly suggest buying the paid plans.

Words From The App Creator
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Ann Appdeve
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