Shopify Blog

5 Reasons to Choose Shopify Plus in 2021

Andrew Durot
8 min read

Shopify is the best platform that businesses can use to set up their eCommerce store. It's the reason why more than 1M merchants are currently using it to engage their customers.

There will come a time in your eCommerce journey where you'll want to scale. While your current Shopify plan did help your business in the beginning, you may now feel certain limitations to its features. 

Say hello to Shopify Plus, the most complete and scalable platform for eCommerce stores. It comes with all the tools that fast-growing brands need to crush their revenue goals and manage their business effectively.

However, you may still wonder if it's truly worth it to upgrade to Shopify Plus, considering that it costs $2,000 per month.

shopify plus

What is Shopify Plus?

Shopify Plus is an eCommerce website for fast-growing companies used by some of the world's most prestigious shops, including Kylie Cosmetics and MVMT. Shopify Plus includes several innovative features that will help the business scale and grow quickly. Customers will be able to contact you from everywhere, and the shop will have an excellent online interface.

Scalability and Reliability   

Using Shopify Plus, there is no worry about whether or not the eCommerce platform can handle your store's growth.  

Shopify Plus is capable of handling the largest online sales events. For brands, high-traffic times can be thrilling, and Shopify Plus users have nothing to worry about during these times. Shopify Plus has made sure that its platform can promise unlimited scalability to meet the growing needs of growing brands.

The platform is capable of processing 1 million pageviews and 10,000 checkouts per minute. It also has an outstanding uptime of 99.99 percent. During all of this, your store's performance is unaffected. When your store is busy, you can celebrate as you have made the right choice with nothing to worry about. Your clients will be able to make their purchases, and your team gets to relax knowing they have made the right choice of platform with Shopify Plus.

To give you an idea of the kind of volume Shopify Plus can manage across their network, here's what they did during BFCM 2019:

  • $2.9 billion across 175 countries.
  • More than 25.5 million customers.
  • At 3:01 p.m. ET, sales peaked at over $1.5 million per minute.

Shopify has experienced tremendous growth since the inception of Shopify Plus in 2014. Shopify now has grown tremendously, with over 1,000,000 brands selling online using the platform over the world. All of this has made Shopify Plus a market-leading enterprise solution. Shopify not only has a sizable market share, but they also continue to invest in improving their technology. On a regular basis, exciting new features are added to the platform, making it smarter for their user base and ensuring that they remain at the forefront of the ever-changing eCommerce industry.

Global and Multi-channel   

Shopify Plus is designed to make internationally-selling simple, whether it's through multiple expansion stores for different regions or seamless multi-currency sales in the same store. Merchants with Shopify Plus can create up to nine additional stores for various sales channels. This means you can have a separate stores, each with their own merchandise, integrations, and content. You can also charge foreign customers differently, in their own native currency.

Shopify Plus is an excellent choice for businesses looking to grow and reach out to new international markets. First, Shopify's architectural options provide merchants who are currently only selling in a single region with flexibility in approaching global expansion. Because it requires relatively little commitment, starting with a single multi-currency store is ideal for testing the waters in new markets. If successful, brands will have the data, they need to justify opening a second store in that region, further localizing the shopping experience. Furthermore, the Shopify app store provides a number of options for improving region localisations and boosting operations in foreign sales. 

Access to sell on multiple sales channels is another benefit that comes with signing up for Shopify Plus as a merchant. With native integrations for Amazon, eBay, Twitter, Instagram, Twitter, and Pinterest, as well as third-party integrations for Wanelo, Wish, and more, Shopify Plus has simplified the process of managing all the sale channels for merchants. 

Automation and Customization

Shopify Plus wants to return to you and your customers the most important resource we have—and the one we're most likely to give away: time.

shopify plus

Businesses are currently limited by mundane, repetitive activities that cost a lot more to handle than the value they bring to the company. When merchants should be spending their time and resources on higher-value tasks, they are recruiting admin workers, using their own time, or creating expensive workarounds to accomplish these tasks.

The Shopify admin organization adds to the standard Shopify admin. It enables Shopify Plus merchants to work as a team by allowing them to manage resources that impact multiple stores at the same time. Users with access to the Shopify company admin can manage users, shops, and Flow workflows through the whole organization, rather than just one Shopify store at a time.

Shopify Flow is a Shopify native software that helps merchants to automate routine activities. Workflows are automated tasks that can be hand-picked from pre-made template models or created from scratch in your browser. When a product is low in stock, for example, Shopify Flow automation will send a reorder email to the distributor and add a tag so that it can be surfaced on your store to generate urgency for the customer.

Launchpad is a tool that helps you schedule and organizes ahead of time for a flash sale or new launch. It plans the adjustments you'll need to make, so you and your team don't have any problems during these events. You will spend more time actually producing revenue and focusing on more critical projects if you spend less time organizing these kinds of activities.

Your Shopify admin is where you'll find Launchpad. It helps you to set a start and finish time for product exposure, Shopify Scripts, themes, promotions, and more.

Shopify Scripts is a versatile tool that lets you create promotions and customizations that can be viewed without the use of a discount code, reducing frustration during the shopping process.

Scripts are micro-customizations that let you write your own code to address the complex needs of enterprise-level merchants. Unlike apps, Scripts run custom code on Shopify's servers – letting you focus on delighting your customers without having to worry about a lot of support or maintenance headaches.

Some of the popular scripts that you can build are

  • Tiered discount by spend
  • Tiered discount by quantity
  • Buy one get one (BOGO) discount
  • Discount shipping rates by customer tag
  • Reorder payment gateways

Shopify scripts can be used in a variety of ways; you can use the app's payment or delivery templates, or you can create your own custom scripts.

Since scripts are written in Ruby code, if you don't have a developer in your company who is familiar with Ruby, it can take some trial and error to work out how to use them. You can also find a number of templates online that you can import and tailor to your taste.

Customization options are another valuable feature of Shopify Plus. With Shopify Plus, you'll have more customization options, particularly when it comes to one of your store's most critical areas: the checkout. Provide a smoother shopping experience for tagged consumers by offering a customizable checkout and a full range of expedited checkout payment choices. Conversions would increase if you accept Apple Pay, Google Pay, Amazon Pay, and Shopify Pay, particularly on mobile.

Support and Services   

You'll get outstanding service and support from Shopify even before you upgrade to Shopify Plus. To put it another way, Shopify is the perfect framework for building eCommerce websites, but Shopify Plus is your technical partner who can provide you with all of the resources and human help so you can focus on the business side of the store.

When you update to Shopify Plus, the app will link you with experts who will lead you through the whole process.

With Shopify Plus, you get access to 4 types of experts:

  1. Sales Consultants are available to assist you in determining whether Shopify Plus is the best fit for your company. Of course, they want you to purchase Shopify Plus as salespeople, so the difference is that they won't sell you if you won't benefit from it.
  2. If you want to migrate to Shopify Plus, Solutions Engineers will assist you during the sales process to ensure that the customer-facing, internal, and third-party processes will all fit together smoothly. In cooperation with partners, they will also aid in the preparation of a merchant's setup and relocation approach.
  3. Launch Engineers handle the entire Shopify Plus platform setup process, advising on migrations, integrations, user usage cases, payment gateways, opening new distribution platforms, SSL licenses, and checkout customization for new Shopify Plus merchants and partners.
  4. The Merchant Success Program assists you in defining a specific path to your objectives and then integrates you with the resources and preparation you need to get there. Merchants can get help and take online classes in a variety of fields, including acquisition, conversion, retention, brand planning, technical solutions and integrations, and company operations and management.

Plus, merchants have access to the Shopify Plus Academy, which offers a variety of live workshops and training videos to assist you in running your business more efficiently.

You can also visit Shopify Plus' Facebook group to find people who share your interests. You'll have the opportunity to hear about other business owners who have been in your shoes.

Shopify Plus boasts of the best app ecosystem and partners on the market. This platform has all of the functionality you'll need to get your online store up and running right away. However, the possibilities for being even more advanced are limitless.

Shopify has an unrivalled app marketplace with Shopify Plus featuring the broadest variety of world-class technology partners, from ratings and search to payments and shipping. 

Lower CC fees 

In a nutshell, Shopify Plus is a $2000 USD monthly purchase.

If a merchant's monthly turnover exceeds $800,000, they'll be moved to a rolling model where they pay 0.25 percent of their monthly revenue (for example, $1 million in monthly revenues equals $2500 every month). There is a 0.15 percent surcharge if they use a third-party payment portal instead of Shopify Plus.

Shopify Plus retailers will take advantage of exclusive Shopify Payment rates:

  • Domestic: 2.15% + $0.30 - which is 10.5% saving from Shopify advanced plan.
  • Amex + International: 3.15% + $0.30

Shopify Plus starts off as a 1-year agreement and switches to a month-to-month basis after the first year.

You can switch to Shopify Plus if the math makes sense and an extra $2000 a month makes sense, so you're making up the gap between chosen Shopify Payment rates.

Shopify Plus is the place to be for eCommerce companies looking to grow and scale. However, it is important that you consult with your team before migrating to see if it is the best option.

If Shopify Plus is the best platform for you, it will be decided by your annual sales and current targets. If you're a seven-figure company, Plus' functionality will help you advance. If you're just getting started, it's best to concentrate on expanding your business so you can migrate. You will also use enjoy all of Shopify's integrations if you use Shopify to run your store.