All American Roughneck, a powerhouse in the apparel industry, approached EcomExperts with a vision to enhance their customer experience through a unique bundle offering.

Known for their rugged and bold designs, the brand was looking for a way to encourage customers to buy more while streamlining the shopping journey. However, they faced a challenge: the existing Shopify apps couldn't deliver the customized bundling feature they needed.

The solution required both precision and creativity. Our development team conducted an in-depth analysis of All American Roughneck's inventory system and user flows. We identified key points in the customer journey where the bundle offer could be most effective and designed a user interface that kept the experience clean and engaging.

On the technical side, the challenge of maintaining the existing SKU system without re-uploading products was met with Shopify function leverage the cart transformer API that could recognize and apply the bundle logic without interrupting inventory management. This meant a smooth operation for both customers and the internal team, who could continue managing their products without any additional complexity.

• Custom Bundle Logic: Designed a unique bundle system that dynamically recognized cart items and triggered a real-time prompt to encourage additional purchases.
• Advanced SKU Management: Developed a solution that preserved existing SKUs, avoiding the need for re-uploading or creating new SKUs.
• Pop-Up Integration: Engineered a custom pop-up on the cart page, guiding users toward the bundle offer in a non-intrusive manner.
• Backend Flexibility: Ensured the solution fit seamlessly into the existing inventory system, without disrupting back-end workflows.
• Code-Level Customization: Built from the ground up, requiring deep technical customization beyond what any Shopify app could offer.
• Cross-Department Collaboration: Coordinated with the client’s team to maintain the brand’s visual and operational integrity throughout the process.

The impact was immediate and measurable. All American Roughneck saw an increase in their average order value as customers were incentivized to add more items to their cart. Beyond the numbers, the experience for both the brand and its customers was elevated—streamlined, intuitive, and aligned with their rugged, no-nonsense image.