Overview
Derm Dudes, a bold skincare and grooming brand renowned for its commitment to quality. However, despite their strong branding and product line, the team faced challenges regarding their website's performance on Shopify Plus, impacting customer satisfaction and conversions.
The Challenges
-
1. Slow Page Load Times
Users were experiencing prolonged loading times, particularly on mobile devices, which led to higher bounce rates.
-
2. Core Web Vitals Issues
Critical metrics like First Contentful Paint (FCP) and Total Blocking Time (TBT) were below the acceptable threshold, hindering the user experience.
-
3. Inconsistent Mobile Performance
The significant disparity between desktop and mobile site speed created an inconsistent user journey.
the process
Taking a data-driven approach, we analyzed the existing site structure, identified bottlenecks, and prioritized solutions that would yield the highest impact. This included:
- Performance Audits: Conducted comprehensive speed tests and analyzed Core Web Vitals to pinpoint key areas of concern.
- Customized Optimization Strategy: Tailored solutions that aligned with Derm Dudes’ brand and technical needs.
the solution
To address the challenges, we implemented a series of strategic improvements on Derm Dudes' website:
- Code Refinement: Minified JavaScript and CSS files, deferred non-critical scripts and streamlined the site code to remove redundancies.
- Image Optimization: Upgraded the site’s images to lighter, modern formats and enabled lazy-loading for faster visual loading.
- Advanced Caching: Deployed enhanced caching solutions to deliver faster load times, especially for returning visitors.
- Core Web Vitals Enhancement: Focused specifically on improving FCP and TBT scores by restructuring the site’s critical loading paths.
results
The comprehensive optimization led to remarkable results for Derm Dudes:
- Enhanced Site Speed: Mobile and desktop loading times improved significantly, with FCP on mobile devices dropping by over 50%.
- Core Web Vitals Improvements: The optimizations brought key pages into the green zone, ensuring smooth performance on all devices.
- Lower Bounce Rates: Faster page loads and reduced delays translated into a more engaging user experience and lower bounce rates.
The partnership between Derm Dudes and EcomExperts led to a tangible boost in site performance, positioning Derm Dudes for sustained digital growth and a superior user experience.
The single biggest pain point our brand struggled with had been finding a skilled, consistent, reliable Dev Team. Ecom Experts is truly a game changer for our business. From the very first consultation call, through being provided clear and transparent pricing and timing options, and every step of execution, this team is 100 out of 100! The skill set is obvious and superior from the outset. And the entire team's communication and process and transparency is exceptional, and something we simply could not find elsewhere. Special thank you to Paul, Angie and the incredible team of engineers. Ecom is our TEAM.
Drew Plotkin - Founder, Derm Dudes
Any Project In Mind?
Let's Talk
Bring your e-commerce vision to the table, and we'll engineer the details. AtEcom-Experts, we specialize in transforming concepts into reality, aligning with your financial and temporal frameworks. As your comprehensive, platform-flexible Shopify partner, we’re all about making it work for you. Ready to take the next step? Our experts are ready to make it happen!
Meet Our Experts