Overview

Laudi Vidni stands out in the US handbag market with their distinctive business model of creating 100% custom leather handbags. Offering a myriad of different types of leathers, buckles, and accessories, they give their customers the freedom to either purchase pre-designed handbags or entirely customize their own. This unparalleled degree of customization required a sophisticated implementation strategy to offer a seamless user experience.

The Challenges

  1. 1. Complex Customization

    Managing the complexity of customization options for approximately 200 different handbag models.

  2. 2. Seamless Experience

    Ensuring seamless user experience and product visualization despite the intricate customization possibilities.

  3. 3. ERP system for accuracy

    Integrating real-time inventory data from the ERP system to reflect accurate customization availability.

the process

Laudi Vidni partnered with EcomExperts to streamline the customization and inventory management processes on their Shopify store. To support their unique model of 100% custom leather handbags, we developed a tailored backend solution that integrated their ERP system with Shopify, ensuring real-time inventory accuracy and availability for each customizable option.

We also revamped the customization interface to enhance user experience, making it easier for customers to select from various leather types, colors, and accessories. This seamless integration and intuitive interface allowed Laudi Vidni to offer a personalized shopping experience while maintaining smooth, reliable operations from selection through checkout.

the solution

  • We integrated their ERP system with Shopify to automatically pull real-time inventory information. Based on this data, we determined the number of customization options available for each product, allowing customers to visualize their bag design in real-time with the help of 3D rendering technology.
  • Once the customer completed their customization, we leveraged the Shopify API to create a unique product based on the
    customized bag design. We captured a screenshot of the 3D rendered image, which served as the product image for this newly created product.
  • To prevent an infinite number of products on the Shopify admin side, we designed the system to keep the customized bag for seven days before auto-deletion. This approach was synced with the marketing team's email flow, nudging customers to purchase their customized bag before it disappeared from the system.
  • The pricing structure was adjusted based on the choice of materials, where specific premium materials incurred a higher cost. This was managed through product variants, allowing us to implement differential pricing seamlessly.

results

The result was a robust and maintainable solution that allowed Laudi Vidni to differentiate themselves from competitors by providing extreme customizability, thereby positioning themselves as a top custom handbag maker in the US.

This project was one of the technically most complex undertakings, pushing the boundaries of what is achievable in Shopify. However, it successfully demonstrated that with the Shopify API becoming more potent, the possibilities within Shopify are limited only by our imagination.

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