Shopify Implementation for High Traffic and NFT Integration

This case study showcases our collaboration with Malbon Golf, one of the world's fastest-growing golf apparel companies. They have partnered with renowned brands like Nike, Reebok, American Express, and Wheels Up. Our challenge was twofold: to ensure the stability of our frontend code under intense traffic, and to create an innovative solution for their unique NFT membership integration.

About Malbon Golf

Get a whole team of experts dedicated to your Shopify store. We handle all your development needs, perform regular checks for quality, analyze your sales data with a full data engineering team, and have CRO specialists trained in making your site sell more and increase your average order value.
We're sure about the results we bring. To prove it, we compare our work by directing just 1% of your site's visitors to the original version of your site over three months. This way, you can see the real difference our team makes in your earnings.

"We've seen excellent results from the Reclaim product after the first 30 days and are already seeing a strong return on investment. Setting up the integration was seamless and the Ecom-Experts team has provided excellent support at every step of the process."

John B Rein - President, Malbon Golf

The Challenges

  1. 1. Traffic & NFT projects

    Handling high traffic surges during peak periods & integrating a novel NFT project into the e-commerce framework.

  2. 2. Seamless Operation

    Ensuring seamless operation during simultaneous 'add to cart' clicks by tens of thousands of visitors.

  3. 3. Community Engagement

    Enhancing community engagement and exclusivity through NFT membership integration.

the process

In collaboration with Malbon Golf and Nifty Bridge, we strategized on the front-end Shopify implementation to ensure its robustness under high traffic scenarios. Additionally, we formulated an effective mechanism for the NFT membership verification and limitation process during the product drops.

the solution

  • PersistentID Implementation: A robust tracking solution providing long-term customer identification.
  • Data Layer Restructuring: Streamlined and efficient data collection systems.
  • Google Tag Manager Optimization: Enhanced tracking capabilities for more accurate data capture.
  • Unified Data Sources: Integration of Klaviyo, Facebook Ads, Google Ads, Shopify, etc., into a single BigQuery instance.
  • Semantic Data Layer Development: Crafting a structured, AI-ready layer for data analysis.
  • Zenlytics AI Integration: Implementing AI-driven analytics for dynamic data interaction and insights.
  • Data Democratization: Making complex data accessible and understandable for Malbon Golf's team.

Key Learning & Conclusion

Through this project, we learned the importance of agility and innovation in adapting to the rapidly evolving digital landscape. For Malbon Golf, the journey was not just about overcoming the cookie apocalypse but about reinventing their approach to data to stay ahead of the curve. The integration of advanced analytics and AI has not only resolved immediate challenges but has also set the stage for sustained growth and competitive advantage.


The transformation led to clear improvements in revenue attribution, streamlined data collection, and enhanced accessibility of actionable insights for Malbon Golf. By leveraging AI and unified analytics, the company now enjoys a more comprehensive understanding of their customers, leading to more effective marketing strategies and a significant return on investment. This case study exemplifies how innovative solutions can turn a challenge into an opportunity for growth and success in the digital age.

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Bring your e-commerce vision to the table, and we'll engineer the details. AtEcom-Experts, we specialize in transforming concepts into reality, aligning with your financial and temporal frameworks. As your comprehensive, platform-flexible Shopify partner, we’re all about making it work for you. Ready to take the next step? Our experts are ready to make it happen!

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