Mike's Bikes, founded in 1964 in Marin County, stands as a pioneer in the cycling industry, rumored to house some of the country's first mountain bikes. With a steadfast commitment to cycling, it has expanded to a family of 18 retail stores, powered by over 250 cycling enthusiasts. The brand focuses on enriching cycling experiences, promoting a healthier lifestyle, and fostering local community engagement. Mike's Bikes aims to get as many people as possible on bikes, offering a superior retail experience tailored to every customer's needs.

Drawing from our Site Speed Optimization Standard Operating Procedures (SOP), our approach was multifaceted. We focused on lazy loading non-critical resources, extracting and inline-embedding critical CSS, and deferring JavaScript execution. This strategic combination aimed to improve loading times, interactivity, and visual stability across the website.

• Applied lazy loading techniques for images and scripts, significantly reducing initial load times.
• Extracted critical CSS to speed up content rendering, especially for above-the-fold content.
• Deferred the loading of non-critical JavaScript to improve page interactivity scores.
• Leveraged Shopify's robust features for a seamless optimization process, ensuring future scalability and ease of updates.
• Undertook rigorous testing to ensure enhancements met Core Web Vitals standards on both desktop and mobile.
• Optimized image assets to balance quality and performance, reducing payload sizes without compromising visual integrity.
• Streamlined third-party scripts and integrations to minimize their impact on site speed.
• Adopted a user-centric approach to web performance, maintaining a high-quality user experience throughout the site.

The site speed optimization project for Mike's Bikes was a resounding success, leading to substantial improvements in the website's performance metrics and user experience. Achieving and surpassing Core Web Vitals benchmarks has not only elevated the online presence of Mike's Bikes but also laid a strong foundation for continued digital excellence and customer satisfaction.