Case study

Transforming MarijuanaPackaging's SEO
Landscape on Shopify

EcomExperts successfully executed an SEO enhancement project for MarijuanaPackaging.com,
focusing on optimizing the website's homepage header tags for superior search engine visibility.

About MarijuanaPackaging

MarijuanaPackaging.com, a standout in the cannabis industry, excels in offering innovative packaging solutions.

Renowned for their quality and diverse product range, they cater to a wide market, seamlessly blending functionality with style on the Shopify platform.

The Challenges

Header Tag Optimization

Limited to homepage modifications,
ensuring no disruption to other site sections.

SEO Best Practices

Aligning header tags with current SEO strategies
while maintaining the site’s
design integrity.

Shopify Platform Constraints

Implementing changes within
the technical framework of
Shopify.

The Process

The EcomExperts team approached this project with a high-level strategy,
leveraging advanced SEO tools like Google Search Console and Screaming Frog.
This strategic approach enabled a seamless integration of SEO improvements without compromising the website's user experience or design.

The Solution

Full Site Page Header Restructuring: Streamlined the header tags, focusing on keyword-rich H1 and H2 tags.

Duplicate Content Resolution: Tackled duplicate content issues, especially prevalent on product pages with multiple variants.

Canonical Tag Correction: Implemented and corrected canonical tags to prevent duplicate content issues.

Broken Links Repair: Conducted a thorough sweep of the site to identify and fix broken internal and external links, enhancing site integrity and user experience.

URL Structure Improvement: Overhauled long and complex URLs, a task requiring careful consideration to balance user-friendliness with SEO optimization.

Key Learning & Conclusion

The project highlighted the importance of nuanced SEO strategies in e-commerce platforms like Shopify.
EcomExperts demonstrated its ability to navigate technical limitations while delivering substantial SEO improvements,
reinforcing the value of targeted, platform-specific optimization.

Results

The SEO enhancements led to a notable increase in organic traffic, improved search engine rankings,
and higher user engagement. These improvements translated into a significant return on investment for MarijuanaPackaging.com,
with increased sales and customer conversions directly attributable to the SEO optimizations.