Transforming MarijuanaPackaging's SEO
Landscape on Shopify
EcomExperts successfully executed anSEO enhancementproject for MarijuanaPackaging.com,
focusing on optimizing the website's homepage header tags for superior search engine visibility.
About Marijuana Packaging
MarijuanaPackaging.com, a standout in the cannabis industry, excels in offering innovative packaging solutions.
Renowned for their quality and diverse product range, they cater to a wide market, seamlessly blending functionality with style on the Shopify platform.
The Challenges
-
1. Header Tag Optimization
Limited to homepage modifications, ensuring no disruption to other site sections
-
2. SEO Best Practices
Aligning header tags with current SEO strategies while maintaining the site’s design integrity.
-
3. Shopify Platform Constraints
Implementing changes within the technical framework ofShopify.
the process
The EcomExperts team approached this project with a high-level strategy, leveraging advanced SEO tools like Google Search Console and Screaming Frog.This strategic approach enabled a seamless integration of SEO improvements without compromising the website's user experience or design.
the solution
- Full SitePage Header Restructuring: Streamlined the header tags, focusing on keyword-rich H1 and H2 tags.
- Duplicate Content Resolution: Tackled duplicate content issues, especially prevalent on product pages with multiple variants.
- Canonical Tag Correction: Implemented and corrected canonical tags to prevent duplicate content issues.
- Broken Links Repair: Conducted a thorough sweep of the site to identify and fix broken internal and external links, enhancing site integrity and user experience.
- URL Structure Improvement: Overhauled long and complex URLs, a task requiring careful consideration to balance user-friendliness with SEO optimization.
Key Learning & Conclusion
The project highlighted the importance of nuanced SEO strategies in e-commerce platforms like Shopify. EcomExperts demonstrated its ability to navigate technical limitations while delivering substantial SEO improvements, reinforcing the value of targeted, platform-specific optimization.