Transforming Gamut Packaging's SEO on Shopify
EcomExperts successfully executed an SEO enhancement project for Gamut Packaging (formerly Marijuana Packaging),
focusing on optimizing the website's homepage header tags for superior search engine visibility.
About Marijuana Packaging
MarijuanaPackaging.com, a standout in the cannabis industry, excels in offering innovative packaging solutions.
Renowned for their quality and diverse product range, they cater to a wide market, seamlessly blending functionality with style on the Shopify platform.
The Challenges
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1. Header Tag Optimization
Limited to homepage modifications, ensuring no disruption to other site sections
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2. SEO Best Practices
Aligning header tags with current SEO strategies while maintaining the site’s design integrity.
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3. Shopify Platform Constraints
Implementing changes within the technical framework ofShopify.
the process
The EcomExperts team approached this project with a high-level strategy, leveraging advanced SEO tools like Google Search Console and Screaming Frog.This strategic approach enabled a seamless integration of SEO improvements without compromising the website's user experience or design.
the solution
- Full SitePage Header Restructuring: Streamlined the header tags, focusing on keyword-rich H1 and H2 tags.
- Duplicate Content Resolution: Tackled duplicate content issues, especially prevalent on product pages with multiple variants.
- Canonical Tag Correction: Implemented and corrected canonical tags to prevent duplicate content issues.
- Broken Links Repair: Conducted a thorough sweep of the site to identify and fix broken internal and external links, enhancing site integrity and user experience.
- URL Structure Improvement: Overhauled long and complex URLs, a task requiring careful consideration to balance user-friendliness with SEO optimization.
Key Learning & Conclusion
The project highlighted the importance of nuanced SEO strategies in e-commerce platforms like Shopify. EcomExperts demonstrated its ability to navigate technical limitations while delivering substantial SEO improvements, reinforcing the value of targeted, platform-specific optimization.
