Most agencies design stores. We engineer profit-per-visitor.

Three phases. Six steps. Every quarter.

01/06

Brand & Buyer Research

TOUCHPOINTS

PERSONA BOARDS
BRAND & DATA AUDIT
BUYER JOURNEY MAPPING

We read your CX tickets, surveys, and reviews. Map the objections, motivations, and unmet needs — then boil it down to the single objection costing you the most revenue. At Malbon, that single objection was a $30 AOV jump in one month.

02/06

Behavioral Data Analysis

TOUCHPOINTS

CONVERSION RATE OPTIMIZATION
SHOPIFY CONVERSION AUDIT
USER JOURNEY TRACKING
FUNNEL DROP-OFF ANALYSIS

We pull heatmaps, session recordings, and funnel data. Find where buyers hesitate, drop, or bail. This is the phase that surfaced the server bottlenecks behind Jones Road's checkout timeouts.

03/06

Financial Performance Mapping

TOUCHPOINTS

REVENUE ATTRIBUTION
PROFIT MARGIN ANALYSIS
COST PER ACQUISITION
LIFETIME VALUE MODELING

We map revenue attribution, margin, and LTV — then find which channels, products, and segments actually drive profit. For Mugsy, this produced a ranked CRO roadmap in 26 hours.

04/06

Identify the Profit Levers

TOUCHPOINTS

CRO STRATEGY ROADMAP
REVENUE GAP ANALYSIS
GROWTH OPPORTUNITY AUDIT
FUNNEL OPTIMIZATION PLAN

Combine the behavioral and financial data. Isolate the exact page, SKU, or funnel stage with the highest profit potential. At Warroad, this became a Q2 recovery plan — quick wins separated from structural fixes.

05/06

Design for Objections

TOUCHPOINTS

CONVERSION-FOCUSED UX DESIGN
PERSUASIVE UI STRATEGY
CHECKOUT OPTIMIZATION DESIGN

Every visual element — layout, microcopy, CTA, color — is engineered to defuse the objections we mapped in Step 1. For Legends, this was a complete redesign delivered in 36 hours.

06/06

Test, Measure & Optimize

TOUCHPOINTS

A/B TESTING PROGRAM
CONTINUOUS GROWTH OPTIMIZATION
DATA-DRIVEN EXPERIMENTATION
SHOPIFY SPLIT TESTING

We run structured A/B tests on every hypothesis. Keep only what moves the profit-per-visitor number. Jones Road runs 13+ tests per month across 7 international markets through this cycle.

01.

WE DON'T BILL BY THE HOUR.

ourly billing turns agencies into ticket factories. Our retainer is fixed — $5–8K/mo for 160 hours across eight roles. Same pod every month. No clock-watching.

02.

TWO JOBS. NO OVERLAP.

We own the website. You own the brand. Brand strategy and paid media are yours. Codebase, conversion, site as a product — ours. Clear lanes ship faster.

03.