Zero-Downtime SEO Migration for Pet Planet

SERVICES

SEO MIGRATION
REDIRECT MAPPING
PLATFORM MIGRATION
DATA PRESERVATION

Pet Planet was migrating its established online store to a new Shopify platform. Their primary concern was preserving years of hard-earned organic search equity without breaking thousands of legacy URLs.

OUR CHALLENGE

Without a meticulous plan, the migration risked breaking thousands of legacy URLs, leading to dead links, poor user experience, and significant traffic loss.

THE OBJECTIVE

We executed a precise, page-by-page SEO migration and redirect strategy, building a complete redirect map and implementing it directly within Shopify infrastructure.

Dead Links Post-Migration

0 %

SEO Index Preservation

Before

THE RESULT

SEO MIGRATION
REDIRECT MAPPING
PLATFORM MIGRATION
DATA PRESERVATION

Zero dead links achieved with complete coverage. SEO rankings and traffic successfully safeguarded through proper 301 redirects. Seamless transition with no broken pathways. Delivered on schedule.

OUR CHALLENGE

To reimagine their online store to embody the brand's ethos, creating a serene digital space where customers could pause, reflect, and explore their thoughtfully curated product range.

THE OBJECTIVE

To deliver a seamless user experience that not only captured the essence of the brand but also drove higher conversion rates and boosted average order values.

Downtime During Migration

0 %

301 Redirect Coverage

Broken Customer Pathways

CLIENT REVIEW

If we're going to spend the money, let's do it right. I want to make sure when you start building the foundation, we're building it in a way that allows for flexibility versus something that's very stringent. Let's plan for the long term, not just the short term.

Can confirm EcomExperts is very good to us at Printfresh!

Leo Voloshin

Co-Founder, PrintFresh

Working with EcomExperts has been wonderful. They show respect for our vision by always clarifying things before making changes. The Heuristic Audit recommendation showed their deep understanding of our industry and customers, which really impressed us. We're excited to implement it and see the results. EcomExperts is a highly recommended team to work with.

Van T.

CTO, Malbon

Thank you! We're thrilled with the support so far, night and day from our old shop. I often get asked for Shopify agency recs but never had a good recommendation until now.