Turning Two Years of Frustration into a Week’s Success

Taos Footwear The Challenges the process the solution results

Overview

Taos Footwear faced a significant issue with implementing a unique discount strategy for two years. EcomExperts solved this problem within a week, transforming their e-commerce operations.

The Challenges

  1. 1. Segment 1

    Highest-priced item free, remaining items at regular price, and free shipping.

  2. 2. Segment 2

    Same as Segment 1 but excludes accessories. If only one item is in the cart, everything, including shipping, is free.

  3. 3. Segment 3

    Customers eligible for both segments faced conflicts where discount codes could overlap or cancel out, leading to errors in the final pricing.

the process

In June 2023, Taos Footwear contacted EcomExperts to optimize their website theme and checkout process. We discovered a long-standing issue with implementing their discount strategy.

We developed a custom Shopify extension that provided flexibility with discount code prefixes, automated the application of discounts and free shipping, and managed conflicts for customers eligible for both segments. This backend process ensured correct application without manual intervention.

the solution

  • Flexibility: Control over discount code prefixes for each segment.
  • Automation: Automatically applied highest product discount and free shipping.
  • Conflict Resolution: Managed conflicts for customers in both segments.
  • Backend Process: Ensured correct application of discounts and free shipping.

results

EcomExperts streamlined Taos Footwear’s discount application process, solving a problem that had persisted for two years in just one week. This resulted in a smooth, error-free discount application, significantly enhancing the customer shopping experience and allowing Taos Footwear to finally implement their desired discount strategy. This not only improved customer satisfaction but also had a positive impact on their business operations and revenue.

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