Swift Resolution: Taos Footwear's Tracking Pixel Crisis

Taos Footwear, a brand celebrated for its comfortable and stylish women's shoes, faced a critical technical challenge when their cookie approval banner malfunctioned on the latest iOS devices. This malfunction led to a significant issue where tracking pixels from Facebook and Google failed to fire, disrupting revenue attribution and ad performance optimization.

About Taos

Taos Footwear offers comfortable and stylish women's shoes designed for support and wellness. Their mission is to provide footwear that enables movement and enhances the quality of life for their customers. The brand specializes in sneakers, sandals, casuals, wool shoes, and boots, focusing on comfortable designs with arch support for an active lifestyle. Taos Footwear emphasizes quality, comfort, and style, ensuring their shoes meet the needs of everyday wear and special occasions alike.

The Challenges

  1. 1. Technical Malfunction

    An app auto-update caused the cookie approval banner to malfunction on iOS devices.

  2. 2. Tracking Disruption

    Essential tracking pixels for Facebook and Google were not firing, affecting revenue attribution.

  3. 3. Financial Impact

    The lack of tracking data hindered ad performance optimization, leading to considerable financial damage.

the process

Identifying the root cause of the tracking pixel issue was our first step. Once pinpointed, our team developed a solution to correct the banner malfunction. The resolution was implemented swiftly, restoring functionality to tracking systems within 48 hours.

the solution

  • Rapidly diagnosed the root cause of the cookie banner malfunction.
  • Developed a fix for the cookie approval process to ensure compatibility with iOS devices.
  • Enhanced tracking capabilities for more accurate data capture.
  • Restored the firing mechanism of Facebook and Google tracking pixels.
  • Implemented a testing protocol to prevent future malfunctions.
  • Enhanced the overall website stability and reliability for a better user experience
  • Monitored the performance post-implementation to ensure full operational capacity.

Key Learning & Conclusion

Through this project, we learned the importance of agility and innovation in adapting to the rapidly evolving digital landscape. For Malbon Golf, the journey was not just about overcoming the cookie apocalypse but about reinventing their approach to data to stay ahead of the curve. The integration of advanced analytics and AI has not only resolved immediate challenges but has also set the stage for sustained growth and competitive advantage.


The transformation led to clear improvements in revenue attribution, streamlined data collection, and enhanced accessibility of actionable insights for Malbon Golf. By leveraging AI and unified analytics, the company now enjoys a more comprehensive understanding of their customers, leading to more effective marketing strategies and a significant return on investment. This case study exemplifies how innovative solutions can turn a challenge into an opportunity for growth and success in the digital age.

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