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All Things Commerce

Including what's hot in commerce, latest news, inspiration, events as well as our thoughts on e-commerce, technology, Shopify and design.

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Sensory Marketing: How to Make Your Brand Unforgettable in 2025
All things commerce18 min read

Sensory Marketing: How to Make Your Brand Unforgettable in 2025

The Science Behind Sensory Marketing Let’s start with a simple question: Why do some brands stick in your memory while others fade into the background?...

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The Omnichannel Playbook Every Shopify Plus Brand Needs
All things commerce21 min read

The Omnichannel Playbook Every Shopify Plus Brand Needs

The Omnichannel Advantage for Shopify Plus Brands Here’s the thing: customers today don’t care about where they shop—they care about how they shop. Whether they’re...

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Customer Retention Strategies to Maximize Customer Lifetime Value (CLV)
All things commerce15 min read

Customer Retention Strategies to Maximize Customer Lifetime Value (CLV)

Here’s the reality—getting customers to your store is only half the battle. You’ve spent time, money, and energy driving traffic, but if those customers aren’t...

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Dynamic Pricing in E-commerce: A Complete Guide
All things commerce15 min read

Dynamic Pricing in E-commerce: A Complete Guide

Dynamic Pricing in E-commerce: The Key to Staying Competitive and Profitable Let’s face it—e-commerce is no longer a “set it and forget it” game. The...

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How to Drive E-commerce Revenue Using AARRR Framework
All things commerce13 min read

How to Drive E-commerce Revenue Using AARRR Framework

Every e-commerce store owner has one thing on their mind: revenue growth. You’re already running ads, driving traffic, and working on improving conversions, but the...

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Cross-Selling vs. Upselling: Maximizing Average Order Value
All things commerce17 min read

Cross-Selling vs. Upselling: Maximizing Average Order Value

Every e-commerce store has untapped potential hiding in plain sight: the customer who’s already decided to buy. They’ve browsed, added something to their cart, and...

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In-House Developer vs Shopify Development Agency: Choosing the Best Path for Your E-commerce Growth
All things commerce14 min read

In-House Developer vs Shopify Development Agency: Choosing the Best Path for Your E-commerce Growth

Scaling a Shopify store isn’t just about adding new products or running flashy marketing campaigns. It’s about making sure your store has the tech muscle...

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Shopify Checkout Optimization: 5 Proven Ways to Reduce Cart Abandonment
All things commerce14 min read

Shopify Checkout Optimization: 5 Proven Ways to Reduce Cart Abandonment

Picture this: you’ve spent thousands of dollars driving traffic to your Shopify store. The ads are perfect. Your products are irresistible. Customers are adding items...

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How to Scale Your E-commerce Brand Without Development Bottlenecks
All things commerce8 min read

How to Scale Your E-commerce Brand Without Development Bottlenecks

Imagine your e-commerce brand doubling its revenue without hitting any roadblocks—sounds like a dream, right? For most Shopify Plus brands, scaling is the ultimate goal. But...

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Optimizing E-commerce Checkout Process for Better Conversions
All things commerce11 min read

Optimizing E-commerce Checkout Process for Better Conversions

In e-commerce, the checkout process is a critical juncture. It's the final step in a customer's journey, where they decide to complete their purchase or...

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The Rise of Social Commerce
All things commerce9 min read

The Rise of Social Commerce

The digital landscape is evolving. One of the most significant shifts we're witnessing is the rise of social commerce. Social commerce is more than just...

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Strategies to Boost E-commerce Sales Conversions in 2025
All things commerce13 min read

Strategies to Boost E-commerce Sales Conversions in 2025

The e-commerce market is evolving rapidly. As we approach 2025, new technologies and consumer behaviors are reshaping how online businesses operate. One key area of focus...

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8 Essential Shopify Apps for E-commerce Stores
All things commerce6 min read

8 Essential Shopify Apps for E-commerce Stores

Running a successful Shopify store involves more than just setting up a website and listing products. It requires a strategic approach to managing various aspects...

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How to Start a Loyalty Program on Shopify (And Why It Matters)
All things commerce17 min read

How to Start a Loyalty Program on Shopify (And Why It Matters)

In a world full of options, keeping customers loyal is no small task. That’s where a loyalty program comes in—it’s a straightforward way to turn...

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E-commerce Email Marketing: Why You Shouldn't Ignore it
All things commercestrategy-cro-insights15 min read

E-commerce Email Marketing: Why You Shouldn't Ignore it

With so many online stores out there, keeping customers coming back isn’t easy. That’s where e-commerce email marketing comes in—it’s one of the most direct...

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Why Your Shopify Plus Store Needs BNPL? [Pros & Cons + Detailed Guide]
All things commerceinternationalization11 min read

Why Your Shopify Plus Store Needs BNPL? [Pros & Cons + Detailed Guide]

Ever notice how "Buy Now, Pay Later" (BNPL) is popping up everywhere? There’s a reason for that—it makes buying easier and way more flexible. For...

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E-commerce Email Marketing Best Practices to Increase Conversions
All things commercestrategy-cro-insights6 min read

E-commerce Email Marketing Best Practices to Increase Conversions

Email marketing is one of the most underrated tools in e-commerce. It’s not just about sending a bunch of generic messages and hoping for the...

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E-commerce SEO Tips & Best Practices
All things commercetechnology11 min read

E-commerce SEO Tips & Best Practices

In e-commerce, standing out is a challenge. The competition is fierce, and the stakes are high. But there's a secret weapon that can help you...

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Top AI Solutions to Drive Sales and Growth in E-commerce
All things commercetechnology6 min read

Top AI Solutions to Drive Sales and Growth in E-commerce

Why AI is the Key to E-commerce Success If you haven't tapped into AI for your e-commerce business, you’re missing out a big time. AI isn’t...

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13 Christmas Marketing Ideas to Increase E-commerce Sales
All things commercestrategy-cro-insights10 min read

13 Christmas Marketing Ideas to Increase E-commerce Sales

The holiday season is a goldmine for e-commerce businesses. It's a time when consumers are ready to spend, and businesses are eager to capitalize. But...

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Upcoming Digital Commerce Trends [2024-2025]
All things commercetechnology14 min read

Upcoming Digital Commerce Trends [2024-2025]

As we approach 2024, it's crucial to anticipate the upcoming trends in digital commerce. Understanding these trends can provide a competitive edge. It can help...

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